UX / UI, Video, Webdesign&Mobile

Fox Life

Project details

Category

UX / UI, Video, Webdesign&Mobile

 

360º CAMPAIGN 

The briefing to develop a brand activation campaign that redefines the channel’s personality. Fox Life it’s often considered a female-centred channel, reflecting the lives and stories of women around the world. The public opinion is that the shows exhibit are “futile and with lots of female clichet.”

 

 

CONCEPT & KEY VISUALS

The idea for the concept started from showing the two sides of the stories. This is graphically translated in a simple division of the images into two parts. A binomial language based on the concepts: drama-action, futile-genuine, boring-diversified. This idea is expressed by the contrasting colors and the image divided in two.

The phase #1 of the campaign works like a teaser showing only daily-life objects. On phase #2 the images used are pictures with the protagonists of the most popular shows of the channel.

 

 

 

 

PHASE #1 Teaser

PHASE #2 Build Up

 

PHASE #3 Campaign

 

 

Strategy
PHASE #1 Teaser - Mupis, Microsite, Social Ads, Display Ads and Email Marketing
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